If you or your business is currently experiencing any of the ‘symptoms’ below, this is a strong indication that the Specific Engagement Value is poor or non-existent.
- Struggling to get through to decision makers?
- Struggling with low in-store & walk in conversion rates?
- Your marketing not achieving the traction you expect or need?
- Too many ‘unkept’ customer return appointments?
- Burning through inbound or outbound leads with less than 5% conversion rate?
- High Sales staff turnover?
- Always fighting on price?
- Feel like you’re just screaming and shouting along with the rest?
- No real differentiated value offering?
If you’ve nodded at any one of those symptoms, keep reading.
These are just some of the symptoms of a poor or non-existent Specific Engagement Strategy.
You may have a fantastic product and yet you can’t fathom why it isn’t selling , why ‘hot’ customer deals simply fade away for no reason or why customers don’t keep appointments or respond to emails or phone calls.
The simple answer is that there is no REAL reason for customers to engage with you as your offering does not deliver immediate and SPECIFIC RELEVANT VALUE for that SPECIFIC Customer at that moment in time.
“But how can you do that?,” you may ask.
The answer to that is simple.
Focus on engagement. Conversation. Not sales.