Retail Engagement.

Anyone who walks into a store is halfway to buying something. Stepping into an environment where they can touch and feel a real product is an indication of a buying inclination.

If that product is widely available – the store is not a brand specific store (IStore / Clothing Brand), then they have picked that store for a reason.

It may be closer to home or work -whatever the reason, they have walked in.

At that point , a properly ‘engagement’ trained consultant is the difference between a spend and a ‘no thanks, I’m just looking.”

Not only that, but an engagement mindset also provides greater opportunity and probability to increase the basket spend as the conversation around the product develops.

Creating an immediate sense of commonality through the first verbal engagement is also critical and the techniques taught provide that confidence to the consultant to execute the engagement correctly.